E-auction 631-628655 - Jetons BP Charlemagne - Denier - n°5 n.d.
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购货人不付费
购货人不付费
种类 Charlemagne - Denier - n°5
日期: n.d.
铸币厂名称/城市 s.l.
材质 zamak
直径 21 mm
模子方针 6 h.
重量 4,07 g.
侧面 lisse
印模 sans poinçon
关于品相的说明
Patine hétérogène avec des traces d’usure, quelques rayures
正面
正面的文字 KAROLVS AMP AVG.
正面的说明书 Tête à droite.
正面的翻译 (Charles empereur).
背面
背面的文字 LE TRESOR DES ROIS DE FRANCE. COLLECTION BP. // 5 / CHARLEMAGNE / DENIER / 800.
背面的说明书 Légende en 3 lignes.
历史细节
BP jetons and tokens
1968
The treasure of the Kings of France is the title of an advertising campaign launched by the company BP (British Petroleum) in 1968 to stimulate the sale of gasoline in its service stations. This advertising campaign centered on the numismatic/gasoline couple is surprising today. However, in its time, it was a great success that left indelible traces in the minds of many children, who were thus converted forever to numismatics... 1 token was distributed for each additional tank of gas of 20 liters. The display made it possible to store the 20 tokens, and a color educational accompanying booklet was provided free of charge. 20 tokens copying the most remarkable coins of French numismatics. The BP company, buoyed by the success of this first advertising series, renewed the experience by creating two new series, "The Treasure of Ancient Coins" and "The Treasure of Pirates"..
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